Minecraft
Product Design | A year blocked out.
Minecraft’s website ecosystem spans marketing, commerce, account management, and creator tooling—each evolving at different speeds, with different constraints. As the surface area grew, visual and interaction inconsistencies began to slow teams and erode confidence in shared patterns.
The challenge was not visual consistency alone, but creating a WebUI system that could scale across disciplines while preserving Minecraft’s distinct identity and supporting rapid iteration.
The WebUI system is built on a core set of design tokens defining color, typography, spacing, motion, and elevation. These tokens act as the system’s contract—ensuring consistency while allowing teams to theme and extend experiences without divergence.
By prioritizing composability over rigid templates, the system supports a wide range of use cases while remaining recognizably Minecraft.
System artifact: Token foundations and component anatomy used across surfaces.
Adoption was driven by clarity rather than enforcement. Clear guidelines, intentional defaults, and flexible components allowed teams to move faster with fewer decisions, while maintaining visual and interaction consistency.
The result is a system that scales with the organization—supporting new features, new teams, and evolving business needs without constant redesign.
System outcome: The same patterns working across marketing and product experiences.
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